JENNY BIRD


Creative Direction - Product Styling - Photography - Social Strategy - Social Assets - Product Development

From 2016 - 2019 I aided in the formation, evolution and implementation of Jenny Bird’s digital brand presence through: content creation, digital marketing strategies, graphic design and storytelling - working closely with Jenny herself to bring her vision of the brand to life through still imagery and video assets across eCommerce and social media.

I was also able to work alongside Jenny Bird in designing and developing a number of pieces that were eventually included within her collection.

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Off-figure campaign for Jenny Bird’s Pre-Fall 2018 collection.
Assets created for use across; eCommerce, email marketing and all social media platforms.

Creative Direction
Product Styling
Photography

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Behind the scenes photography and wardrobe assistant for Jenny Bird’s seasonal campaigns. Assets used to promote and tease new seasonal collections.

Photography
Editing

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Creative assets styled and photographed for usage across social channels.

Creative Direction
Product Styling
Photography


 

Final Video Editing: Bronson Allen
Videography; Will Jivcoff
Graphic Design: Maegan Fidelino

Creative proposal for Jenny Bird’s Fall18 social paid advertising.

The goal was to find a way to create an 8-10 second promotional video to target new customers through the use of 4-5 second product videos originally produced for eCommerce.

Creative Direction
Editing

 
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Jenny Bird photographed before attending the 2018 Canadian Arts & Fashion Awards.

Photography
Editing

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Assisted in design direction, product development and material sourcing for numerous pieces across Jenny Bird’s ‘Rarebird’ collection - a fine jewelry category, handmade in Toronto.

Pieces I assisted in developing;
Ansa Choker
Ansa Earrings
The Jones Huggies
Nevaeh Lariat

Product Development, Photography, Creative Direction and Wardrobe Styling for all on-figure photoshoots.

© COPYRIGHT 2008 - 2019 JENNY BIRD HOLDINGS INC. ALL RIGHTS RESERVED