Creative Direction - Product Styling - Photography - Product Development
From 2016 - 2019 I aided in the formation, evolution and implementation of Jenny Bird’s digital brand presence through: content creation, digital marketing strategies, graphic design and storytelling - working closely with Jenny herself to bring her vision of the brand to life through still imagery and video assets across eCommerce and social media.
I was also able to work alongside Jenny Bird in designing and developing a number of pieces that were eventually included within her collection.
Off-figure campaign for Jenny Bird’s Pre-Fall 2018 collection.
Assets created for use across; eCommerce, email marketing and all social media platforms.
Behind the scenes photography and wardrobe assistant for Jenny Bird’s seasonal campaigns. Assets used to promote and tease new seasonal collections.
Jenny Bird photographed before attending the 2018 Canadian Arts & Fashion Awards.
Assisted in design direction, product development and material sourcing for numerous pieces across Jenny Bird’s ‘Rarebird’ collection - a fine jewelry category, handmade in Toronto.
Pieces I assisted in developing;
The Jones Huggies
Product Development, Photography, Creative Direction and Wardrobe Styling for all on-figure photoshoots.
Final Video Editing: Bronson Allen
Videography; Will Jivcoff
Graphic Design: Maegan Fidelino
Creative proposal for Jenny Bird’s Fall18 social advertising.
The goal was to find a way to create an 8-10 second promotional video to target new customers through the use of 4-5 second product videos originally produced for eCommerce.
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